Understand online leads.
Learn why people start browsing early, what a small conversion rate means and how patient follow-up helps.
Understand online leads »The Real Geeks playbook, put into action
Build your online lead game plan.
Learn what to expect from online leads, calculate the calls behind your goals, then follow a clear daily plan.
Understand online leads »
Three steps. One working plan.
Calculate calls for your goals.
Enter your sales goal. Estimate how many calls to make each day and how much time to set aside.
Calculate my calling goal »Follow your step-by-step game plan.
Build a calling block, use helpful call and text scripts, and finish each lead with a next step.
See my follow-up game plan »Small, helpful actions build the relationship.
- Respond quickly.Aim to call within 5 minutes of sign-up, while their home search is fresh.
- Offer something useful.Ask about their area, price range and timing so you can send relevant home updates.
- Keep in touch.Use short, friendly follow-ups. Many people need time before they are ready to move.
- Leave a clear next step.Log the conversation, set one follow-up and protect time to do it.
The playbook recommends reaching out within 5 minutes. Keep your message personal and useful. Results vary with your leads and follow-up.